The rule of 40 formula is growth12/30/2022 ![]() ![]() What isn’t so straightforward is understanding where you stand during your journey to the holy grail of product-market fit. If you’re delivering a solution people will pay for, that is (or could realistically become) profitable because there are enough of those people, and they’re happy enough with it that they’ll keep paying for it every month, you’ve achieved product-market fit. Similarly, knowing when you do have product-market fit is fairly straightforward. If your product isn’t loved and valued by customers, you haven’t achieved product/market fit. If no one wants your product, you don’t have a market. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in.įor product managers, knowing when you don’t have product-market fit is simple. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. Today we’ll explore a few ways you can measure product-market fit and ensure you’re heading in the right direction. ![]() ![]() The path to the product-market fit is not clearly paved for all products. ![]()
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